EXCLUSIVE: Marketers are like anxious lovers. They want to know every little detail about you. Today, data management platform (DMP) Lotame is offering them more pieces of you. It is announcing a new Semantic Classification Tool that it says offers "greater granularity" about the content of web pages you visit. David Blumberg, director of product marketing, […]
EXCLUSIVE: Marketers are like anxious lovers. They want to know every little detail about you. Today, data management platform (DMP) Lotame is offering them more pieces of you. It is announcing a new Semantic Classification Tool that it says offers "greater granularity" about the content of web pages you visit. David Blumberg, director of product marketing, […]
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